MAGNUM ice cream, “the only ice cream bar made with Belgian chocolate,” has partnered with the world renowned fashion brand BCBGMAXAZRIA in creating a luxurious, smooth, silky wrap scented with Belgian chocolate that glides perfectly across your skin. The wrap embodies swirls of dark, brown and golden hues of chocolate in addition to its lustrous texture that is sure to smarten up any wardrobe.
MAGNUM ice cream along with BCBGMAXAZRIA are the supreme duet known to fashion. The wraps delicate chocolaty aroma will drift your senses into paradise. The impeccably blended swirls of chocolate will have you looking lavish and sun kissed all while embodying the ‘MAGNUM Eﬀect.’
In order to bring the Belgian Chocolate Wrap to life, the team partnered with two of the world’s prominent sensorial experts, Harvard scientist and scent inventor David Edwards and the legendary master perfumer Christophe Laudamiel.
“Scent is an incredibly powerful stimulus of emotion and memory. By infusing the aroma of MAGNUM Belgian Chocolate into fashion, the scent based messages within the BCBGMAXAZRIA for MAGNUM Belgian Chocolate Wrap will have the power to alter and enhance every day experiences.” —- David Edwards, Harvard Scientist
“In fashion, we focus so much on sight and touch. The design of the wrap was inspired by the smooth feel of chocolate and the visual of a melting MAGNUM Double Caramel Ice Cream bar. But to find a way to incorporate the aroma as well means the BCBGMAXAZRIA for MAGNUM Belgian Chocolate Wrap has taken fashion beyond the realm of the visual and tactile giving everyone a new and innovative way to experience fashion as a true feasts of the senses.”— Lubov Azria, Chief Creative Oﬃcer, BCBGMAXAZRIA.